In a few short years, having a business website has gone from being a ‘nice to have’ to being an essential requirement for any modern business looking to attract and engage with prospects. Today’s modern vacation rental websites not only need to look great, but they must also include the tools you need to convert visitors into leads, prospects, and clients.
Your website is the starting point of the experience that you provide for guests, helping you showcase your properties, providing an easy and convenient way for visitors to make reservations, and integrating with your property management software and channel manager to automate the all-important processes of payments, communications, and management tasks associated with a typical booking.
So what are the essential elements of a successful vacation rental website?
1. Professional design
A site that doesn’t look modern and professional across multiple devices is a non-starter. Colors, type, and tone are specific to every business and should be beautifully presented across the full range of desktop and mobile devices. You should have a style guide for your website and stick to it. You should also include high-quality photos and (preferably) video to captivate your website visitors and encourage them to engage with you. At 365villas, we have a range of website solutions that can help you get up and running quickly, with professionally designed template websites, fully integrated tools that convert your existing website into a lead generation tool, and custom designed websites for businesses looking to stand out online.
